THE COMPANY
Our Innovation lab is
the core of the company
Flow Motion Technology is a sports technology company born in Sweden.
We develop disruptive performance technology to key license partners in the skating and skiing industry.
THE INNOVATION LAB
The FMT Innovation Lab is the product development department. Connected to the Lab are leading academic and technological institutions such as The Royal Institute of Technology (KTH), Sports Tech Research Centre and The Swedish Winter Sports Research Centre (NVC). These collaborations provide the company with the expertise and cutting edge facilities needed to study and optimize the performance of FMT product innovations.
RESEARCH PARTNERS
THE FLOW MOTION STORY
Like many young Swedes, Per Mårs grew up surrounded by snow and ice with the dream of one day playing hockey in the NHL.
That dream took him all the way to the Swedish National Team and the 2001 NHL Entry Draft where he was selected in the 3rd round by the Columbus Blue Jackets.
Per Mårs in the 2001 Swedish Junior National Team
As a player, Per was fanatical about his equipment. Ever curious about its performance benefits, he was constantly tinkering with his skates, sticks and other gear. A back injury that plagued Per during the early years of his pro career, led him to his greater curiosity about the biomechanics of skating and its relationship to stability, balance and fitness.
While ultimately injuries ended Per’s hockey career prematurely, his real passion was born through his quest to improve his training methods and the technology he could access. By 2007 Per was well on his way to inventing the early applications for Flow Motion Technology. Initially for inline training that would more closely replicate the instability that you find in the radius of an ice blade. In 2011, Per gained initial funding and the Marsblade roller frame was first prototyped. The company was founded that year in Östersund Sweden, Per’s hometown and the heart of Sweden’s winter sports mecca.
Per Mårs with new newest addition to the FMT lineup - The Marsblade i2 balde holder.
By early 2013, Per and his small staff had the roller frame market-ready and began to take initial wholesale orders while launching initial grass roots and social media marketing. An e-commerce platform was established that continues today as a primary distribution channel for the Marsblade brand. After building the brand and use case for Flow Motion Technology in off-ice hockey training, Per began to conceive the application of the technology for ice hockey and built the initial prototypes of the Marsblade Ice Holder. From there, Per and his team established the framework for what is now the FMT Innovation Lab.
They began to explore the broader applications of Flow Motion Technology, steering the innovation from its founding roots in hockey to the broader focus on performance innovation in a range of skate and ski sports disciplines.
THE COMPANY TODAY
Flow Motion Technology has come a long way since 2007, and is presently a global company with over 15 full-time employees at our headquarters in Östersund Sweden, and with US subsidiaries, warehouses, representatives, and partners all around the world.
The Flow Motion Technology Team is made up of sales, marketing, customer relations, product development and administration.
The people in our team have daily contact with leading manufactures all over the world, NHL players, world leading coaches and elite athletes; all of whom want to be a part of our journey!
THE BOARD
On our board we’ve got some of Swedens top business minds, to help us grow Flow Motion Technology
Hans Victor
Co-founder
Mr. Victor is a successful serial entrepreneur and founder of companies such as IEC in Sports and Kamera Interactive. He holds an MSc in Law from Uppsala University. During the last ten years, he has been acting as a business angel and advisor assisting companies in developing their businesses. Some recent successful cases include Sportamore, Vera & John and Vetzoo.
Per Mårs
Co-founder, Inventor
Mr. Mårs is a former professional hockey player and was a 3rd round draft pick of the Columbus Blue Jackets in the 2001 NHL entry draft. He has studied Business and Product Development as well as Sports Science at the Mid Sweden University.
Per Victor
Co-founder, Legal
Mr. Victor has vast experience working with commercial and legal issues for businesses of different sizes and industries with a specialty in intellectual property rights. He holds an MSc degree in Law from New York University, as well as from Uppsala University. Before Flow Motion Technology Per was a Partner at major Swedish law firm Cederquist.
Lars Lindqvist
Chairman of the Board
Mr. Lindqvist has a long and successful career as CEO and Chairman in several sports, media, event and financing companies. He currently has several Board of Directors assignments, such as Berners & Co AB and Swedish Ski Association Events AB.
Claes Forsberg
Board Member
Mr. Forsberg has over 25 years of experience from various executive roles, management teams and boards. He is currently CEO of O-ringen and was previously CEO of the SHL team Djurgården Hockey and the Swedish Sports Trade Organization.
ADVISORY BOARD
Our advisors are as passionate as we are to maximize Flow Motion Technology quality, presence and reach, worldwide.
Henrik Zetterberg
Senior Advisor
Mr. Zetterberg is a Swedish former professional ice hockey player. During his highly successful NHL-career, Zetterberg served as Captain of the Detroit Red Wings for six seasons and played over 1000 games. In 2008 he was awarded the Conn Smythe Trophy as the Most Valuable Player of the 2008 Stanley Cup playoffs when his team won the NHL Championship. Zetterberg is a member of the Triple Gold Club, an exclusive group of players who have won an Olympic gold medal, a World Championship gold medal and the Stanley Cup.
Niklas Kronwall
Senior Advisor
Mr. Kronwall is a Swedish former professional ice hockey player. Kronwall had a long and very successful NHL-career representing the Detroit Red Wings for over 15 seasons. Kronwall is also a member of the exclusive Triple Gold Club after winning gold medals in the 2006 Winter Olympics, the 2006 World Championships and the Stanley Cup in 2008. Kronwall currently serves as an advisor to the general manager, Steve Yzerman, of the Detroit Red Wings.
Johan Thiel
Senior Advisor
Mr. Thiel has an extensive experience working in various leading executive roles and boards across several industries. He served as the CEO for MIPS during six successful years. He has a broad skill set with expertise in leadership, product development and building strong ingredient brands. He currently has several Board of Directors assignments, such as Spektrumare AB, Audiodo AB and Inuheat AB.
Bob Naegele III
Senior Advisor
Mr. Naegele’s journey as a hockey investor and entrepreneur spans over three decades. Working with his father Robert Naegele Jr., an angel investor in Rollerblade, Bob served on its Board through 1995. Bob and his father founded the NHL’s Minnesota Wild in 2000 and sold the team nearly a decade later. During this period the Naegele’s acquired Mission Hockey, which they later sold to Bauer. Bob was a principal investor in Athletica Sports Systems and current owner of the Sioux Falls Stampede (USHL).
Learn about the technology
The rocking motion of Flow Motion Technology allows you to get your natural maneuverability back, maximizing performance as well as your skating comfort.
The Innovation Lab
The core of our company is FMT Innovation Lab, an R&D team consumed with advancing human performance and who’s always working on the next big innovation.